Coaching is a complex art. As a coach, your main mission is to provide those who have signed on with you with the guidance to change their lives for the better. But it’s no secret that what works brilliantly for one client won’t necessarily make a dent in the progress of another.
The truth is, no two minds are the same. How can you as a professional make sure you’re spot-on with all your clients and truly understand what works for them? With a more scientific approach to your technique (that isn’t as difficult to apply as you might think), you can launch your coaching business to the very top, where it should be.
Born and raised in Argentina, Dr. Carlos Davidovich spent a good portion of his career practicing medicine while simultaneously working in the pharmaceutical industry, specifically biotechnology. After more than 20 years in the field, Dr. Davidovich moved to Europe where he made the bold move to reinvent himself and start a career on a completely different spectrum: executive coaching.
The coaching Holy Grail: Neuromanagement
As he broke into the world of coaching and leadership development, Dr. Davidovich found himself in a new area called neuromanagement. Simply put, “this is a way to bridge two worlds. What I do is try to bring all the latest findings in neuroscience that can be applied in organizations and businesses, and I don’t [just] talk about science. I try to be as practical as possible and find out what happened in neuroscience and [what can be connected] with human behavior,” he explains.
Equipped with a strong scientific perspective, Dr. Davidovich brought forward these neuro-discoveries to businesses and organizations when there was a distinct connection with human behavioral preferences. With neuromanagement, these organizations and businesses were able to establish supportive environments for their teams and reject the one-size-fits-all model, ultimately promoting better performance, better attitude, and preparation for setbacks.
How coaches can benefit from neuromanagement
The science reveals it all: the more information you have on the brain and behavior of your client, the more likely you are to give them the actual help and guidance they’re looking for. So, where do you get the comprehensive details to incorporate neuromanagement into your practice without putting yourself through med school?
The answer is psychometric assessments.
These play a key role in discovering what really drives humans to be the way they are and the great news? They’re no longer just meant for large corporations looking for the perfect employees. With the roots of behavioral information running deep, psychometric insight can transform your coaching career by providing you with the necessary information needed to build a fool-proof plan for client success.
Dr. Davidovich has been using SuccessFinder for many years in his coaching career. A true believer in making a difference in people’s lives, he jumped on People potential with Amanda, a coaching and talent management podcast hosted by Amanda Fleising, and explained why it was his assessment platform of choice.
“I like to call SuccessFinder a catalyzer, something that will speed up the process. I have the perfect roadmap [with it] to do my work as a coach,” he says. “I find it gives me the framework of my clients in just the first day. And not only does it give me the strengths, but also what we need to work on, and which tool I can pull from so that person can really make a change on whatever [they] want to make a change on.”
How Dr. Davidovich transformed bullies with psychometric insights
During his exciting coaching career, there came a point where Dr. Davidovich found himself coaching a strange type of client: bullies.
To be more specific, he coached many C-suite executives and people at high points in their careers who had a lot of responsibility in matters of leadership and decision-making. Examples can include mistreating employees or colleagues, being spiteful and unprofessional, etc. He also made sure he found himself coaching those that were in fact “coachable”. Before any extensive coaching session began, Dr. Davidovich used the SuccessFinder platform to get more information on the bully in question. He playfully, yet cautiously mentioned “I want to make sure I’m not coaching a psychopath.” (Tip: do not take on clients you don’t feel safe with.)
With his outline of behavioral insights on his bully clients, Dr. Davidovich’s quickly realized he was dealing with extremely intelligent people, and whether these were alpha males or alpha females, their first and foremost demand was respect.
Dr. Davidovich starts off a client’s coaching journey by first initiating what he calls a chemistry meeting. With a less sympathetic and more determined approach, the coaching expert makes it clear that what the bully client wants will not be the only thing to be thoroughly discussed; it will be what he, as a coach, wants as well. Elaborating further on his process, he explains “I put my demands on the table, and I [tell them that] if I am to take this coaching assignment, I need to know something from the beginning: If you were so successful [up to this point] with your personality, show me or tell me why you would change that attitude.”
Gently cornering the client in the most eye-opening way he can, Dr. Davidovich makes them think about why they want to change and gets the ball rolling by having them lightly tread in self-awareness waters.
Acquiring and understanding the behavioral data from SuccessFinder before starting the actual coaching process allowed Dr. Davidovich to effectively strategize his angle and determine what areas of development needed to be worked on the most. This not only shortened the course of action but delivered a more quality-rich experience that gave the client everything they needed for success. With this, Dr. Davidovich was able to build a vast client list with people (and businesses) that trust him to have the utmost positive effect on their lives/development. With his brilliant knowledge of neuromanagement and paired with SuccessFinder’s detailed insights, he always delivers.
Dr. Davidovich now lives in Madrid, Spain, and successfully runs his own executive & performance coaching business. From 2013 to 2020, he was the Vice-President of Executive Coaching and Head of the Neuromanagement Centre at Optimum Talent (now Gallagher) in Toronto, Canada.